Hypermarket Display

Design | 3D Visualization | Post production

Design of a cardboard display for a hypermarket point of sale. The brand’s iconic promotional vehicle was chosen as the inspiration for the point-of-sale design. A charming and eye-catching vehicle, which, when made of cardboard, appears friendly and approachable. The visual impact and appealing aesthetics are two qualities that this display adds to the brand it promotes. As few colors as possible were used, with natural cardboard being the dominant element.