Tea Brand

Graphic design | 3D model | Post production

This project develops brand identity and packaging for a tea line inspired by India’s vibrant visual culture. The system is built to feel rich and celebratory while remaining structured enough for retail clarity. We designed the logo and the metal can graphics around bold contrasts, bead-like motifs, and luminous golden accents—capturing the atmosphere of an Indian market in a contemporary, premium way.

To support a multi-SKU range, each tea variety is assigned its own distinctive pattern, creating instant differentiation on shelf while maintaining a cohesive family look. The patterns are designed to work at multiple scales—from close-up detail to strong blocks of color and rhythm at distance—so the packaging performs equally well in photography and in-store.

The identity extends beyond the pack into promotional applications, including a vehicle wrap concept designed to be unmistakable in motion and to attract attention in Western urban contexts. The result is a flexible brand system that feels authentic, energetic, and commercially effective across packaging and marketing touchpoints.